Hey All! Thanks for being with me on this glorious day in late-April. Today I am coming to you from the sunny front porch of my home, with a cup of coffee next to me, and the dog basking in the sun. It’s a fantastic day today. 
I thought I’d do a little post that would be helpful — you know, give you a little insight into some common myths and misconceptions, and I’ll clarify or debunk a couple of them today.
Misconception Numero Uno: I don’t need a Realtor to find me a home. These days, with websites everywhere, apps, and infinite research-capabilities thanks to the internet, it may seem like you don’t need a Realtor to find you a great home. The truth is, you don’t. But what happens after you’ve found your dream home?
The sheer amount of paperwork involved is staggering. My last clients bought a typical townhome in the Franconia/Springfield area. All told, after the contract had been executed fully and completely, there are no fewer than 40 pages in their file. (There are actually about twice that number, including the homes we’ve seen, the comps we’ve shown, and the other associated representative paperwork involved. Now, we’re up to 80 pages.) Not only that, from the time that your offer is accepted until closing, I will make somewhere in the neighborhood of 100-150 phone calls as I guide the contract through its proper execution. As your (a buyer’s) representative, I have to coordinate the schedules of the listing agent, the sellers, the home inspector, the title company representative(s), the lender(s), and the termite inspection guy — and there’s still no guarantee that all contingencies will have been met by the time we get to the closing table. This also discounts including your schedules and mine. And by the way, there’s a good chance you aren’t my only clients.
Misconception Numero Dos: Listing agents aren’t worth three percent anymore. Ooh boy, if you believe this, you’re in for a world of hurt. The fact is, listing agents (great ones, anyway) earn every penny of that three percent, and here’s why. First and foremost, it costs us money to advertise your home in the right places to get it sold. It costs us real, out-of-pocket money, and we aren’t just talking about a couple of hundred bucks. The smartest Realtors already know how much they’ll spend to market your home, where it will be best used, and what kind of return-on-investment they’ll get from it.
This brings me to another point. Please keep in mind that we don’t actually get to keep all of that three percent. A smart Realtor runs her business like a business, and that means every commission she earns gets broken up three ways — one third in an account to sit until the tax-man cometh, one third into the account where all of the business’ operating costs come from (the continuing education and subscriptions we keep aren’t cheap), and finally, the last third to our own personal accounts, as a paycheck. At the end of the day, she really only gets to keep one percent.
My last clarification on Numero Dos is simple: Between 85 and 90 percent of all For-Sale-By-Owners (or FSBOs) will end up listing their home with a Realtor — and they’ll end up getting less money for it than if they had ponied up and hired him for three percent to start with. The reasons are several. First, you don’t know what the market is doing at the same level that a Realtor does. This will lead you probably price your home improperly, and the longer your home sits on the market, the less money you will get for it. The buyers who come around will see that you are unrepresented, and expect to negotiate a real “steal-of-a-deal” with you (which, of course, you will not be open to). Or, people will watch what you do with your home’s price, and simply wait you out until you drop it again out of desperation to make your life’s deadlines. If you do a simple cost/benefit analysis, in the great majority of cases, you will walk away from the table with more money after hiring a Realtor than by not hiring one, and it’ll have taken significantly less of your time. It’s really as simple as that.
Now, every market has its challenges, and a great Realtor has the experience and resources to get the job done. Choose yours carefully. Do not shy away from inexperienced agents, but do shy away from inexperienced agents who aren’t well-supported in their office. I paid a goodly portion of my very first commission (40%) for the right and confidence to tell my clients that I would not steer them wrong. (And I didn’t.)
Whew, this post went a little longer than I’d anticipated…and now my coffee’s cold again! Anyway, I hope this is helpful information; after all, the truth is that there is still great value in one of the world’s oldest professions.
Have a great week, and by the way: If you meet someone who needs my help buying or selling their home, please get out your cell phone and call me at 630.306.3537 right then and there, and we can discuss how you can introduce us. Don’t keep me a secret!