Many would consider this the heyday of real estate, but necessarily for real estate professionals.
As consumers, there are tons of real estate sites out there with the singular goal of connecting you to whatever facet of real estate you need to find. Things you may not even have considered to be part of real estate — like finding a place to rent, or a moving company — are all easily accessible via the internet, and many have customized search engines and can send notifications right to your phone. It truly is real estate in real time.

Credit: http://www.mom-psych.com
There are many benefits to being able to leverage technology. For example, if you’re looking for a home, you can tell Trulia or Zillow to show you any property in any price range in any location, and ask it to send any properties with these criteria to your email. (Trulia is owned by Zillow, by the way.) You can look to rent.com (owned by eBay) to find rentals exactly the same way, and finding a place to rent on Craigslist is becoming a more and more popular option. But as a Realtor, I hold myself to a higher standard, and I want to help you to have an accurate picture of what to expect.
First, it’s important to know who you are dealing with. I have customers all of the time who ask me to help them find a place to rent, and they will often supplement their search by surfing Craigslist ads (which are commonly not listed on the MLS, since it costs money). The challenge is finding out if the person who owns the property you want to rent is a legitimate landlord, or if you will end up giving your rent deposit and social security number to a total thief who has extra copies of the house keys. That’s a pretty risky move if you have no way to verify who they are.
Second, it’s important to recognize that Zillow and Trulia, as helpful as they can be, are generally outdated. Often, I have clients who shoot me great properties they’ve found on Zillow, only to find out they’ve been under contract for a week or two already. Also, Zillow provides a property estimate called a “Zestimate,” and they are very hit-or-miss when it comes to accuracy because the algorithms they use often do not take everything necessary into account to produce a proper valuation.
Luckily for you, that’s a large part of why Realtors are still so valuable — we have the resources to augment the tools you have at your fingertips. We have access to a tool that is better than Zillow — we call it the Multiple Listing Service. In fact, do you know where all of those bright, shiny pictures that pop up on a Zillow property came from? Yep, Zillow took them straight from our MLS. If you’re looking at my listing on Zillow, I took those photos myself. Also, we can set our MLS up to deliver the best new listings with all of your criteria — it goes straight to your email, the day the listing hits the market.
How about after you’ve bought a home, or you’ve owned one for a long time and want to see what it’s worth on the market today? Setting your house at the right price is a critical determinant of whether your home sells or sits. That’s a fair bit of knowledge to want, and Realtors are the only professionals with access to programs like RPR, which can help us show you all of the on-target data you’ll need to make the right decision for you. You can do it. I can help.
If you can use my help renting, buying, or selling a home, don’t hesitate to contact me at jeff.grana@gmail.com, or check us out at www.thehardmanteam.com. Have a great week!

